bZx is not itself an exchange, but a protocol that can be integrated into the current exchange infrastructure. Exchanges and relays are incentivized by fees denominated in the BZRX protocol token (BZRX) to offer decentralized margin lending and margin trading services. Assets are valued and liquidated via competing oracle providers. By decoupling the valuation and liquidation of assets from the protocol, the oracle marketplace approach allows competition to drive the oracle provider fee to its marginal cost while encouraging experimentation and flexibility.

Team:

• TOM BEAN: Founder and CEO. 
• KYLE KISTNER: CVO and Operations Lead. 
• ALEX SHAFRANOVICH: DApp Full-Stack Engineer. 
• ALIAKSEI HIATSEVICH: Senior Blockchain Engineer. 
• PAVEL KOSOBUTSKIY: Senior UI/UX Engineer. 
• CASEY FALLON: Senior Designer. 

bZx ICO will begin on TBA. The ICO token supply represents 50% of the total token supply, so there is a total of 500,000,000 BZRX tokens available, for 0.000073 ETH each. The ICO funding cap is 365,000 ETH  and is expected to end on TBA or when the funding cap is reached.

Token Reserve Split (50%): Unknown.

bZx ICO features a bounty campaign as well as a 15% bonus on the Pre-Sale.